What a website check actually looks like

PART ONE

The seven things losing them orders

If the owner only read one part of this report, it is this one.

1

The main website is an empty page

The problem: The main web address shows two links and nothing else. No phone number, no address, no opening times, no menu, no photos.
Why it matters: This is the address people type in and the one Google shows first. A customer who lands here learns nothing and has no way to order. They leave.
The fix: Turn it into a proper home page with both branches, phone numbers, opening times and a big Order Now button.

2

The opening times show the wrong day

The problem: There is a box saying "Today's Opening Hour". On the day we checked, which was a Sunday, the home page said Wednesday, the contact page said Saturday, and the second site said Saturday.
Why it matters: Customers trust what a website tells them. Some will turn up on a day the restaurant is shut, or assume it is shut when it is open. Every one of those is a lost order and an annoyed regular.
The fix: Repair the automatic times box, or take it out and list the hours as plain text.

3

Unfinished builder's text is still on the live site

The problem: The home page still reads "Location One" and "Location Two" — placeholder text the web developer forgot to replace.
Why it matters: It tells any customer who sees it that nobody is looking after this website. It looks abandoned.
The fix: Replace with the two real branch names.

4

The site argues with itself about delivery

The problem: One part of the page says collection only. Another part of the same page lists four delivery postcodes. The pop-up banner also advertises delivery.
Why it matters: A customer who wants delivery reads the collection-only line and gives up before reaching the part that says they do deliver. The site is turning away its own orders.
The fix: Decide which one is true and say it once, clearly, in the same words everywhere.

5

The business email is a personal webmail address

The problem: Both websites list a personal free webmail address as the contact.
Why it matters: It looks like a hobby rather than a restaurant. Bookings and supplier emails land in a personal inbox, and because the address sits in plain view it gets harvested by spam robots.
The fix: Set up an address on their own domain. Quick and cheap.

6

Delivery promised to an area they cannot reach

The problem: The site says "Fast Delivery Within 3 Miles" and then lists a postcode five to six miles away.
Why it matters: Somebody places an order that then has to be cancelled. That is a refund, a bad review, and a customer who never comes back.
The fix: Correct the postcode list. It looks like a typing error for the neighbouring district.

7

There is no contact form anywhere

The problem: The contact page has a phone number, an email address and a map. There is no box for a customer to type a message and press send.
Why it matters: People browsing at 11pm will not phone. If there is nothing to fill in, the enquiry never happens.
The fix: Add a simple form: name, phone, message, send.

PART TWO

The things making them look untrustworthy

These do not break anything. They just quietly put people off.

8

A complaint is published as a five star review

The problem: On the home page, under "What Our Customers Are Saying", a review marked five stars actually says this:

"The staff were a bit disorganised and had missed off a plate when serving... the washrooms could be better, and the stairs a bit less hazardous to climb."

Why it matters: Their worst feedback is sitting in their shop window. Anyone reading it assumes the service is disorganised and the building is unsafe.
The fix: Take it down and replace it with genuinely positive reviews from Google or TripAdvisor.

9

The second review reads as fake

The problem: The other review on the site is barely literate, with words repeated and letters run together.
Why it matters: Even if it is completely genuine, it reads like something made up, and it undermines the real reviews sitting next to it.
The fix: Swap it for a clear, well written one.

10

Two separate TripAdvisor pages for one restaurant

The problem: The footer links to one TripAdvisor listing. The review on the home page links to a completely different listing for the same restaurant.
Why it matters: Reviews and star rating are split across two pages. Neither shows the real score, so they look less popular than they actually are.
The fix: Ask TripAdvisor to merge the two listings.

11

Free parking promised that almost certainly is not there

The problem: The site promises free street parking plus a free car park with plenty of spaces, on a busy south east London high road.
Why it matters: A customer drives over expecting to park free, spends twenty minutes circling, and arrives in a bad mood before they have sat down.
The fix: Say what is actually true — nearest station, nearest pay-and-display, bus routes.

12

Calling themselves the "Best Indian Restaurant"

The problem: The site claims to be the best in the area, and "top-ranked".
Why it matters: UK advertising rules say if you claim to be the best, you have to be able to prove it. A small risk, but a real one, and it reads as empty anyway.
The fix: Use something you can back up — a real award, or the actual Google rating.

Wording that does not match reality

The site invites people in for "a quick lunch". They do not open until 4pm.
It invites people on a "late-night food run". They close at 10pm.
The second site shows the same welcome slide three times in a row.
Four dish photos do not open anything when clicked.

PART THREE

Spelling and wording

Small on their own. Together they make the whole site feel careless.

A heading reads "imagesSpeciallst" — broken code plus a misspelling of Specialist.
Another heading reads "imagesRestaurant".
"Opening Hour's" on the contact page. The apostrophe should not be there.
"Find Us Location" on the contact page. That is not English.
A famous road name is spelled "grant trunk road" instead of Grand Trunk Road.
"Matter Paneer" should be Matar Paneer.
"house grounded spices" should be ground spices.
"our specialities will surely dazzle your salver". A salver is a serving tray. The word wanted is palate.
A section is headed "Our Portfolio" — a phrase for a design agency, not a curry house.

PART FOUR

Problems you cannot see,
but Google can

This is the part that quietly costs money every month.

13

Every photo on the site is labelled "images"

The problem: Behind every picture there is meant to be a short description. Every single one just says the word "images".
Why it matters: Google cannot see pictures, only those descriptions. It has no idea this site is showing biryani, tandoori grills or a dining room. That is free advertising being thrown away. Blind customers using a screen reader also get nothing.
The fix: Write a proper description for each photo. It takes an afternoon.

14

Customers cannot zoom in on their phones

The problem: One site has a setting switched on that stops people pinching to zoom.
Why it matters: Older customers and anyone with poor eyesight cannot make the text bigger, so they cannot read the menu. That is a large slice of any local customer base.
The fix: One line of code needs removing.

15

No privacy policy and no cookie notice

The problem: One site runs Google tracking, but there is no cookie banner and no privacy policy on either website.
Why it matters: UK law requires both. The Information Commissioner's Office can fine businesses for this. Unlikely for a small restaurant, but unnecessary risk for something that takes an hour to fix.
The fix: Add a privacy policy page and a cookie notice.

16

The map settings are set to the wrong country, and are six years old

The problem: The map code on the contact page has the country set to somewhere else entirely, and the code dates from December 2020.
Why it matters: The Get Directions link may behave oddly for UK customers, and the map has not been refreshed in almost six years.
The fix: Regenerate the map with UK settings.

17

The award badges are borrowed from someone else's website

The problem: The award image and nomination banner are not stored on this website. They load from other people's servers.
Why it matters: The day those companies change or delete those files, the awards vanish from the home page and leave broken image icons behind. Nobody will be told when it happens.
The fix: Save copies of the images onto their own site.

18

Nobody is measuring anything on the main website

The problem: One site has visitor tracking. The main one appears to have none.
Why it matters: They have no idea how many people visit, what they look at, or where they give up. You cannot improve what you cannot see.
The fix: Install free Google Analytics and Google Search Console.

PART FIVE

The big one: paying twice
for one business

This is where the real savings are.

19

Two branches, two completely separate websites

The problem: Each branch sits on its own web address, with the second buried in a confusingly named folder.
Why it matters: They are paying for two web addresses, two hosting accounts and two sets of updates to do one job. Worse, Google treats them as two unrelated small businesses instead of one stronger brand, so both rank lower than a single combined site would.
The fix: Bring both branches onto one address as two clear pages. One bill instead of two, and better search results for both.

20

Every order button sends the customer off the website

The problem: Order Online and Reservation both hand the customer to a third party ordering site. There are no prices anywhere, and no menu page of their own.
Why it matters: All the search traffic for their dish names goes to somebody else's website. Even the copyright line at the bottom of their own page names the third party rather than the restaurant. It is not really their website.
The fix: Put a real menu with prices on their own site, then link out to ordering.

21

Allergen information is only half done

The problem: Some dishes list allergens. Most do not.
Why it matters: Half-finished allergen information is more dangerous than none, because a customer assumes the unlabelled dishes are safe. That is a serious risk for the business.
The fix: List allergens for every dish, or state clearly that customers must ask staff.

22

The business is called two different things

The problem: It appears under two slightly different names, and the social media accounts use a third and fourth variation.
Why it matters: Customers are not sure whether these are the same business. Google is not sure either, which weakens both branches in local search.
The fix: Pick one name and use it everywhere.

23

The accessibility answer is a flat no

The problem: Their own FAQ says there is no wheelchair accessible seating, and the review they published mentions hazardous stairs.
Why it matters: Written that way it reads as "do not bother coming". Every wheelchair user also has friends and family, so they lose the whole table, not one person.
The fix: Say what they can offer instead — ground floor seating, staff assistance.

Two last things slowing the site down

The pages load a large number of purely decorative background shapes. They do nothing for the customer and make the site slower on a phone, which is where most orders come from.
One image file has a space in its name, which can cause it to fail to load on some devices.

WHAT WE SUGGEST

What we would do, in what order

Realistically nobody fixes all 25 at once. This is the order we would take them.

When	What we do	What you get
Week 1	Fix the empty home page, the wrong opening times, the "Location One" text, the delivery contradiction and the webmail address.	Stops the daily loss of orders straight away.
Week 2	Remove the bad review, correct the delivery postcodes, add a contact form, fix the spelling, add photo descriptions.	Makes you look like a professional business again.
Week 3	Add a privacy policy and cookie notice, fix phone zoom, install analytics, sort the allergens.	Removes your legal risk and lets you start measuring.
Month 2	Merge both branches onto one website with your own menu and prices.	One bill instead of two, and both branches rank higher.

Where the money comes back

You stop paying for two websites. One domain, one hosting account, one set of updates instead of two.
You stop losing orders to broken information. Wrong opening days, a delivery area you cannot serve and an empty home page all turn away customers who had already decided to buy from you.
You start showing up higher on Google. One strong website beats two weak ones, and proper photo descriptions and a real menu page bring in searches you are currently invisible for.
You own your own customers again. A menu with prices on your own site means people find you directly instead of finding a third party first.

Most of Week 1 costs almost nothing to fix. It is simply that nobody has done it.

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